Business Details
Creative Branding & Graphic Design Services
At Think Baseline, we are a team of innovative and fearless creative professionals dedicated to pushing boundaries in branding and design. With over a decade of experience, our team combines strategic thinking with artistic excellence to deliver compelling visual stories that elevate brands. We specialize in company branding, event branding, and creative partnerships, serving clients ranging from startups to established organizations. Our approach begins with a comprehensive Brand 360 Assessment, ensuring we deeply understand each client's unique needs and challenges. Through strategic design, expert copywriting, and digital innovation, we create cohesive brand identities that resonate with target audiences. Our leadership team brings extensive industry expertise, with Megan Mullaney's 14-year design career and Briana McPherson's award-winning creative direction.We pride ourselves on forming collaborative partnerships that extend our clients' teams, delivering results that combine form and function for maximum impact. Our work has earned recognition through numerous Addy Awards and industry accolades, reflecting our commitment to excellence. Whether refreshing existing brands or creating new identities, we focus on developing solutions that drive ROI and brand recognition. Our dedication to client success is demonstrated through personalized service, strategic insight, and a fearless approach to creative challenges.
Services
Company Branding
Event Branding
Creative Partnerships
Logo Design
Brand Strategy
Digital Design
Print Materials
Social Media Branding
Event Collateral
Brand Style Guides
Highlights and features
- We offer 14+ years of design expertise with award-winning creative direction
- Our strategic Brand 360 Assessment ensures deep understanding of client needs
- We provide seamless creative partnerships integrating with client teams
- Our work has earned multiple Addy Awards for design excellence
- We combine strategic thinking with artistic innovation for measurable results
Associations and certifications
- American Advertising Federation
- ADDY Award Recipient
What people say
Updated our logo beautifully
Stunning cohesive materials
Responsive and warm team
Creative solutions exceeded expectations
Brand represents us clearly
Services
Company Branding
We create comprehensive brand identities that capture business essence through strategic design. Our process includes brand assessments, logo creation, style guides, and messaging development. Clients receive cohesive visual systems that enhance market recognition and customer engagement through both digital and print applications.
Event Branding
Our event branding solutions create memorable experiences through complete visual systems. We design collateral packages, signage, digital assets, and promotional materials that maintain brand consistency while enhancing event impact. Services include pre-event marketing materials, onsite displays, and post-event follow-up communications for various event types.
Creative Partnerships
We provide scalable creative support that integrates with existing teams or serves as complete design solutions. Our partnerships include strategic planning, design execution, and production management across multiple platforms. This service offers flexible resourcing without compromising brand consistency or creative quality.
Brand 360 Assessment
This strategic discovery process evaluates brand positioning through comprehensive business analysis. We examine market challenges, competitive landscape, and internal capabilities to inform design decisions. The assessment forms the foundation for all branding initiatives, ensuring solutions align with business objectives and audience needs.
Digital Design
Our digital design services create engaging online brand experiences across platforms. We develop website designs, email templates, social media branding, and retargeting ads that maintain visual consistency. Each solution combines aesthetic appeal with conversion-focused design principles for optimal digital performance.
People
Megan Mullaney
President
With 14+ years of design experience, Megan leads with organizational excellence and creative vision. She approaches design with elegant aesthetics while serving on the American Advertising Federation board for a decade, including a presidential term.
Briana McPherson
Creative Director
Award-winning creative director with 15+ years of design expertise. Her work appears in LogoLounge Master Library and Graphic Design USA. Combines illustration skills with strategic thinking to create distinctive brand solutions through collaborative innovation.
Questions
What branding services do you offer?
We provide comprehensive branding including logo design, brand strategy, style guides, digital/print materials, and brand messaging development tailored to business needs.
How do you approach new client projects?
We start with our Brand 360 Assessment to understand business goals before developing strategic creative solutions aligned with brand objectives.
Do you work with remote teams?
Yes, we integrate seamlessly with distributed teams through virtual collaboration tools while maintaining brand consistency across all deliverables.
What industries do you serve?
We work across sectors including nonprofits, healthcare, finance, education, and commercial businesses with adaptable creative solutions.
How long do branding projects take?
Timelines vary by scope but typically range from 4-12 weeks, with clear milestones established during our initial assessment phase.
Can you help with event marketing materials?
Yes, we create complete event branding packages including invitations, signage, digital assets, and promotional items for various event types.
