Where we are located: We are located in Cupertino, CA, in the heart of Silicon Valley, CA, a little over two miles from Apple headquarters. Why mention this? It is a pretty nifty place to be located.right in the thick of what is going on in Silicon Valley. We help clients build their websites. BUT, our real strength is helping them think through what it is they are trying to accomplish with the site, which tends to be a LOT more marketing to really make a website effective.
As principal of CommCraft, I have been working with primarily small businesses for over 34 years. I find that slight "steering" or coaching is all that is necessary in many instances. For example, a client might call to bounce around an idea or to see what I think about an approach, and that's it. Of course, we can do more, but sometimes just reaching out is all that is needed.
CommCraft is experienced in package design for both the food and packaged goods markets. If you are a small business owner/manager or an independent professional - then Practical Marketing is for you.
As principal of CommCraft, I have been working with primarily small businesses for over 34 years. I find that slight "steering" or coaching is all that is necessary in many instances. For example, a client might call to bounce around an idea or to see what I think about an approach, and that's it. Of course, we can do more, but sometimes just reaching out is all that is needed.
CommCraft is experienced in package design for both the food and packaged goods markets. If you are a small business owner/manager or an independent professional - then Practical Marketing is for you.
Services
Services
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Here are a few examples of our packaging work and a little about the strategy behind each design.
The design strategy was to transfer maximum brand equity in three areas: Logo/seal, color, type treatment, particularly in relation to previous package use of the word "raisin, " and differentiate the line with a background panel for the product type (cranberry-raisin).
The design strategy was to transfer maximum brand equity in three areas: logo/seal, color, and type treatment, particularly in relation to previous package use of the word "raisin."
The design strategy was to transfer maximum brand equity in three areas: Logo/seal, color, type treatment, particularly in relation to previous package use of the word "raisin, " and differentiate the line with a background panel for the product type (cranberry-raisin).
The design strategy was to transfer maximum brand equity in three areas: logo/seal, color, and type treatment, particularly in relation to previous package use of the word "raisin."
Web Design
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Generate highly qualified sales leads, increase sales, increase staff effectiveness, reduce costs.
All were designed to make it easy for visitors to navigate and find information quickly - usually within two clicks.
Fran Grinels Design - A new career for Fran after teaching for over 30 years is jewelry design.
EasyT-Shirt Quilts - Fran Grinels uses another Web site to sell instructions about how to put together a special "memory" quilt from t-shirts.
Fran taught sewing for over 30 years at a Silicon Valley high school.
All were designed to make it easy for visitors to navigate and find information quickly - usually within two clicks.
Fran Grinels Design - A new career for Fran after teaching for over 30 years is jewelry design.
EasyT-Shirt Quilts - Fran Grinels uses another Web site to sell instructions about how to put together a special "memory" quilt from t-shirts.
Fran taught sewing for over 30 years at a Silicon Valley high school.
Consulting
Report
By definition, marketing is the aggregate of activities employed to move goods or services from producer to consumer.
To make a long story short, I'll share it with you.
I call it consulting, but what it amounts to is this: You let me know where you are and where you want to be with your business.
Then I'll bring my experience to bear and develop alternative approaches to get you there.
To make a long story short, I'll share it with you.
I call it consulting, but what it amounts to is this: You let me know where you are and where you want to be with your business.
Then I'll bring my experience to bear and develop alternative approaches to get you there.
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