Business Details
14 Years
experience
Creative Brand & Web Agency in Portland, OR
Founded in 2012, The Beauty Shop is a certified B Corp and Women Business Enterprise located in Portland, Oregon. Our agency specializes in strategic brand development, visual identity design, and website creation for clients across diverse industries. With a leadership team directly involved in every project, we prioritize meaningful collaboration and an unwavering commitment to excellence. Our process begins with deep listening to understand client goals, followed by research-driven strategy and creative execution. We serve purpose-driven organizations, nonprofits, and women-owned businesses, with over 87% of our clients aligned with these values. Our team members bring 7-12 years of experience in brand strategy, design, and accessibility, ensuring work that balances creativity with functionality.We support local communities through pro-bono projects and maintain a client-centric approach that values input at every stage. Recognized for our work with organizations like Dr. Bronner's and Scott Edwards Architecture, we combine refined intuition with practical mastery to build brands that resonate. Our services include brand strategy, web development, and campaign creation, tailored to help clients differentiate themselves in competitive markets. From initial concept to final delivery, we focus on creating intentional, scalable solutions that reflect each client's unique mission and values.
Services
Brand Strategy
Web Design
Visual Identity
Campaign Development
Website Development
Content Strategy
UX/UI Design
Nonprofit Branding
Details
- Year established: 2012
Highlights and features
- Certified B Corp with 12 years of experience in strategic brand development
- Direct collaboration with leadership team on every client project
- Specialized expertise in accessible design and nonprofit branding
- Women-owned agency prioritizing purpose-driven organizations and local communities
- Proven track record with clients like Dr. Bronner's and Scott Edwards Architecture
Associations and certifications
- Certified B Corp
- Women Business Enterprise (WBE)
What people say
Outstanding professionalism
Exceptional creative work
Deep strategic insights
Collaborative process
Elevated brand presence
Services
Brand Strategy
Our brand strategy services combine research and insight to clarify your organization's unique value proposition. We conduct competitor analysis, audience research, and brand audits to create positioning that differentiates your business. Clients receive comprehensive strategy documents that guide visual identity and messaging development.
Web Design
We design intuitive, responsive websites that reflect brand personality while prioritizing user experience. Our process includes information architecture, UX/UI design, and accessibility optimization. Sites are built to scale with content management systems that empower clients to maintain their digital presence independently.
Visual Identity
Our visual identity work creates cohesive brand systems that communicate core values through design. This includes logo development, color palettes, typography systems, and application guidelines. We ensure consistency across digital and print materials while maintaining flexibility for different use cases.
Campaign Development
We create integrated marketing campaigns that align with brand strategy and business objectives. Services include concept development, messaging frameworks, and multi-channel execution. Campaigns are designed to build brand awareness, drive engagement, and support organizational goals through consistent storytelling.
UX/UI Design
Our UX/UI design focuses on creating intuitive digital experiences that balance aesthetics with functionality. We conduct user research, create wireframes, and develop interface designs that prioritize accessibility. The process ensures digital products meet both user needs and business requirements through iterative testing and refinement.
People
Liz Gill Neilson
Creative & Interactive Director
Transforms strategy into visual identities and digital experiences with refined intuition and practical mastery. Leads creative direction for client projects with 12 years of agency experience.
Kristin Howe
Brand Strategy Director
Helps clients articulate their brand essence through strategic frameworks. Specializes in uncovering core values and developing positioning strategies that resonate with target audiences over 9 years at the agency.
Denise Hernandez
Associate Creative Director
Focuses on accessible design solutions with expertise in color theory and typography. Creates visually striking systems that balance beauty with functional requirements through seven years of creative leadership.
Jen Thomas
Chief Creative Officer
Provides strategic oversight for creative projects, ensuring alignment between brand strategy and visual execution. Guides team development while maintaining client relationships across 12 years of agency leadership.
Questions
What industries do you specialize in?
We work with purpose-driven organizations across nonprofits, consumer brands, real estate, restaurants, and startups, with particular expertise in women-owned businesses and community-focused initiatives.
How does your strategy process work?
Our strategy begins with a deep dive into brand research, audience analysis, and competitor benchmarking. We develop positioning frameworks and visual references that guide creative execution while aligning with business objectives.
Are you a certified women-owned business?
Yes, we're certified as a Women Business Enterprise (WBE) by the State of Oregon and maintain our B Corp certification reflecting our commitment to ethical business practices.
Do you work with out-of-state clients?
While based in Portland, Oregon, we collaborate with clients nationwide through virtual consultations and digital project management tools that maintain our high service standards.
What's your approach to accessibility?
Accessibility is integrated into every project through inclusive design practices, ADA-compliant website development, and universal design principles that ensure digital experiences work for all users.
How do you handle project timelines?
We provide detailed timelines during proposal stages with regular progress updates. Our process includes strategic milestones that ensure timely delivery while maintaining creative quality standards.
